An adored fashion brand for French women and presents throughout France: the message was brutal, almost unreal for the 1,000 employees still in office. Meeting in an emergency, they learned that their employer, the female ready-to-wear brand founded in 1985, had applied for compulsory liquidation. A crucial decision will be made this Tuesday, April 30. At stake: the survival of 160 stores in Francebut above all the future of hundreds of women and men, often young, often precarious, now immersed in an frozen uncertainty.
A recovery plan at 15 million euros… without effect
Last summer, a continuation plan had however been validated by the courts, with 15 million euros injected to relaunch the brand. The idea: expand customers, modernize the image and restore visibility to a name that has been forgotten.
But the reality on the ground has remained relentless. Fewer customers, too heavy rents, and a commercial dynamic that does not take.
A shock wave with Jennyfer employees
confides the CGT, as reported by. The disarray is immense, especially since the chances of recovery seem to be thin.
According to the CFE-CGC, only a few stores could find takers, but no global plan is emerging.
Liquidation: Will the Jennyfer brand disappear?
Jennyfer had already closed 180 stores between 2019 and 2022. Today, she has only 160. Two franchisees, in Neufchâtel-en-Bray and Abbeville, have already put the key under the door this month.
In 2023, the brand still weighed 1,100 jobs and 220 shops. In 2025, she may well join the long list of signs sacrificed on the altar of ready-to-wear in crisis. Everything is now based on the decision of the Bobigny court.
