Kylie Jenner crunches a translucent red jelly in a car, films the scene for TikTok and blurts out that it’s her, her new favorite snack. In a few hours, the comments are already talking about “Korean Ozempic”, an appetite suppressant supplement from Korea and an influence considered dangerous for young people.
Behind these few viral seconds hides a very real product: a Korean slimming jelly sold in individual sticks, signed Foodology (Coleology Cutting Stick Jelly). It promises lighter digestion and reduced appetite, while riding on the current fascination with Ozempic-type medications. It remains to be understood what exactly it is.
Korean Ozempic: Kylie Jenner’s Korean cutting jelly
In the video, Kylie Jenner explains that she is taking it to snack less, according to Yahoo which relayed the sequence. The stick she shows is a jelly made from water, fiber, vegetable thickeners, fruity flavors and chia seeds, to be swallowed directly without chewing. This format of jelly supplements is already well established in South Korea, also for collagen, vitamins and probiotics.
The Coleology Cutting Stick Jelly is presented as support for appetite control and carbohydrate metabolism, with a “daily” positioning. Other products from the same Korean galaxy, such as Coleology Diet Pills supplements, are priced around 35 dollars (around 32 $) per box, while Garcinia-based supplements are more likely between 30 and 40 dollars (around 28 to 37 $), according to Korea Clinic Guide. These prices remain well below those of injectable treatments for obesity.
Why it’s not a real Korean Ozempic
The nickname Korean Ozempic refers to Ozempic, an injectable drug based on semaglutide, reserved for the treatment of type 2 diabetes and obesity. This type of GLP-1 receptor agonist works to regulate blood sugar, slow stomach emptying and reduce appetite, with metabolic effects measured in clinical trials. In the United States, a month of treatment can cost between $800 and $1,300, or around $740 to $1,200.
Cutting jelly remains a supplement rich in fiber, with no known GLP-1 type molecule. The formulas highlighted by Vice and the American media cite water, konjac or other plant fibers, sometimes green tea, sorbitol and Garcinia cambogia extract. The desired effect is mainly mechanical: the jelly swells in the stomach, increases the feeling of satiety for a limited time and sometimes accelerates transit, an operation similar to a fiber bar or a mild laxative.
Ingredients, risks and controversy surrounding Korean Ozempic
One of the most commented ingredients is Garcinia cambogia, already widely used in slimming supplements. The French National Health Safety Agency (ANSES), however, has reported cases of acute hepatitis, some of which were fatal, associated with products containing it, as well as psychiatric disorders, pancreatitis and muscle damage. The agency recommends that the entire population avoid supplements that include this extract. At the same time, gastroenterologists interviewed by AOL and Yahoo describe appetite suppressant jelly products as acting mainly through a high load of fiber and sugar alcohols, with risks of abdominal pain and diarrhea in sensitive people, rather than through an action on fat metabolism.
A Vice Editor’s Note also points out that cutting jelly dietary supplements are not evaluated or approved by the FDA as drugs, and that independent research remains limited on their long-term effects. On the networks, some Internet users describe these products as simple and consider the promotion of Kylie Jenner “irresponsible” to a very young audience. The debate focuses as much on the implicit message of appetite control as on the difference in regulatory framework between these viral jelly and medical treatments for obesity.
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♬ original sound – Scar_lip
What is Korean Ozempic or Korean cutting jelly?
It is a jelly food supplement sold in sticks, popular in South Korea. Cutting jelly type products combine water, fiber, plant thickeners and flavors, sometimes with Garcinia cambogia or green tea, to promote satiety and transit.
Is Korean Ozempic as effective as Ozempic for losing weight?
No. Ozempic is an injectable medicine based on semaglutide, studied in type 2 diabetes and obesity, with medical monitoring. Cutting jelly is a simple high-fiber supplement, with no comparable evidence of lasting weight loss.
What are the risks of appetite suppressant jelly based on Garcinia cambogia?
ANSES has reported cases of acute hepatitis, sometimes fatal, as well as psychiatric disorders, pancreatitis and muscle damage linked to supplements containing Garcinia cambogia, and recommends against their consumption for the entire population.
