When an icon of the networks transforms its ideas into places of life, it gives queues in front of a concept store, online stock ruptures and pop-ups that make the whole capital speak. At just 26 years old, Lena situations succeeded in linking influence, fashion and lifestyle with a disarming naturalness. His next glance? Install one’s Mahfouf hotel at the BHV Marais, in the center of Paris, of the April 5 to 27, 2024.
Lena situations, the influence that shakes up the codes
Behind her brown curls and her devastating smile, Léna Mahfouf – better known as Lena situations – embodies the evolution of a new type of celebrity: that born on Youtube and which has become a cultural phenomenon. At 26, she knew how to federate an ultra faithful community around her spontaneous personality, her filter without humor and her philosophy of “ + = +”. Followed by millions of subscribers on Instagram and Youtube, Léna transformed her summer vlogs into a must-see meeting, propelling her smallest projects to the rank of events.
And this influence does not stop at French borders. In 2022, She becomes the first creator of French content invited to the prestigious Met Galatreading the steps of the Metropolitan Museum of Art in New York in a dress signed Honayda. An international consecration for that which defends, with style and humor, a new way of doing fashion and business, by focusing on authenticity and proximity.
Mahfouf hotel, much more than a name, a state of mind
Originally, this name sounds like a joke with friends. And yet, The Mahfouf hotel quickly imposed itself as a brand in its own right, infused with the ultra -solar identity of its founder. Imagined as a “safe place for kind people”, this project was born in August 2022 with a first pop-up in Paris which created the riot. At the crossroads of a concept store, a coffee shop and a ready-to-wear shop, the Mahfouf hotel has given itself a clear mission: to offer an immersive and benevolent experience.
The concept seduces as much by its licked aesthetics as by its assumed values. There are clothes designed for all morphologies, a veggie-friendly menu, feel good playlists, and a decoration inspired by Californian motels. Halfway between Instagrammable boutique and very real safe space, the place offers a space where you feel good, with a clear ambition: do things seriously without ever taking yourself seriously.
A Mahfouf Hotel Pop-Up moves to BHV Marais
This time, It is at the heart of the BHV Marais May the Mahfouf universe invite. Of April 5 to 27, 2024the Parisian department store hosts a New Mahfouf Hotel Pop-up on the ground floor. An ephemeral installation imagined as a “mini Mahfouf hotel”, accessible to everyone, without interminable reservation or waiting.
The spring collection will be in the spotlight, with pieces available only on site, in a limited edition.
Léna wanted to make this pop-up a moment of lightness, sweetness and sharing. “This is the first time that we have offered such an accessible Mahfouf hotel. I wanted it to be a little corner of joy for people who pass by,” she confided on her networks. An initiative that also marks a turning point for the brand, now a partner of one of the most iconic places in the capital.
The space, decorated in pastel tones and with a nod to retro hotel rooms, promises a total immersion. And if the objective remains to extend the magic of summer in full spring, the message remains unchanged: create a link in a world where it often lacks.
Photo credit: @pinterest
