Do you feel this excitement in the air? Like a rumor that is slowly growing behind the scenes of the beauty world. This slightly exciting moment when the first indiscretions emerge, where brands leak just enough clues to panic enthusiasts.
2026 has not yet started and it is already making headlines. Between expert confidences and weak signals, certain trends are emerging and three well-known brands seem ready to strike hard. If you’re one of those who likes to know before everyone else… you’ve come to the right place.
A promising year in terms of makeup… and we already know why
If you thought that 2025 was already loaded with new beauty products, wait and see what brands have in store for you for the following year. Behind the scenes, some trends and rumors are starting to take shape, and the clues are pointing to releases that could change your makeup bag for good.
We tell you right away: 2026 will not be a year like any other. According to an expert in the sector, three major movements are being prepared. Three brands which, each in their own way, are preparing to make a name for themselves. Do you want to know which ones? This is where it gets interesting.
Charlotte Tilbury would bet on a loose powder (and it would be a first)
Charlotte Tilbury, high priestess of glow and “Hollywood flawless” complexions, would have a new string to her bow for 2026. And this time, it’s neither a palette nor a highlighter. The British brand could well launch into a product that it has never offered before: a loose powder.
This type of launch would be particularly strategic. Firstly because it would fill a gap in its complexion range, then because the market is full of mattifying powders… but very few of them succeed in combining setting, blurring and controlled glow. However, this is precisely what Charlotte Tilbury knows how to do.
You can therefore expect a product that is as aesthetic as it is efficient, probably designed to fit into the Airbrush Flawless routine. The kind of powder that would make filters almost useless on Instagram.
Rare Beauty could release a new foundation
It’s one of the most followed brands at the moment, and each release causes a mini-revolution. Rare Beauty would have a brand new foundation in its pipeline, planned for 2026. And it wouldn’t just be a reformulation: a brand new texture, a new finish, a new positioning.
Selena Gomez’s brand has so far focused on inclusive products, easy to work with, with a real skin effect that has won over a massive audience. A new foundation could aim even further: better hold, better comfort, better camera performance.
Given the success of the “Positive Light Tinted Moisturizer”, many are expecting a full-coverage but buildable foundation, designed for sensitive skin and varied climates. A product ready for anything, which adapts to you and not the other way around.
Refy would make its debut at Sephora France
This is THE news that many have been waiting for without daring to believe it: Refy, the minimalist British brand that has put everyone on TikTok in agreement with its eyebrow products and liquid textures, would finally arrive at Sephora France in 2026.
Until now, you had to go through English sites or hope for a limited drop. But this launch at Sephora could change everything. First in terms of visibility, but above all in accessibility. Bye bye international shipping costs, hello in-store swatches.
And that’s good, because Refy is also preparing to expand its complexion and lip ranges. A physical arrival on French shelves would be the perfect springboard to impose its clean-glowy signature on the general public. You can expect shelves to be taken over as soon as they hit the shelves.
What these predictions already tell us about 2026
Three brands, three clear ambitions: control the complexion, offer intuitive textures, and make the makeup experience simpler and more effective. If you’re the type to plan your purchases around key releases, keep these names in mind. Because if these predictions are confirmed, they could well shape the major makeup trends in 2026: return of technical powders, rebirth of high-performance foundation, and breakthrough of British brands on the French market.
FAQ – What you want to know about 2026 makeup trends
1. Has Charlotte Tilbury ever released a loose powder?
No, to date, Charlotte Tilbury does not offer a classic loose powder in its range. The brand is best known for its “Airbrush Flawless Finish”, an iconic compact powder. A release of loose powder in 2026 would therefore mark a great first.
2. When will the new Rare Beauty foundation be released?
Nothing has yet been officially confirmed, but according to some expert predictions, a brand new Rare Beauty foundation could see the light of day in 2026. Details on the formula or the precise date remain awaited.
3. Where to buy the Refy brand in France?
For the moment, Refy is not available in physical stores in France. But according to current trends, the British brand should make its debut at Sephora France in 2026, making its products finally accessible without going international.
4. What are the next makeup trends in 2026?
Predictions point to a return of technical powders, long-wearing and comfortable foundations, and a rise in intuitive textures. The natural but refined complexion remains at the heart of expectations.
5. Is Rare Beauty suitable for sensitive skin?
Yes, the Rare Beauty brand is known for its lightweight, non-comedogenic and often dermatologically tested formulas. Its inclusive approach also aims to be suitable for sensitive skin, which could be reinforced in its future releases.
Photo credit: @pinterest
