Mascara can quickly become a morning headache. You want to gain length, thicken your lashes, avoid clumps and catch those hiding in the corners. All without discovering traces before your eyes a few hours later.
Evening brings another problem: removing stubborn formula without spending long minutes scrubbing. This volume and length tubing mascara addresses these two moments of the day with special technology.
IT’S A STRETCH deploys lashes 360°
The promise combines adjustable volume, length and definition. To achieve this, the tubing formula works with a micro-pimpled brush equipped with a 360° spherical tip.
This shape allows you to stretch and separate eyelashes, even the shortest ones, from the inner to the outer corner of the eye. The goal is to obtain volume without clumps, while maintaining well-defined and visibly elongated lashes.
The mascara therefore seeks less to create a very dense mass than to work on each eyelash. You can modulate the volume according to the desired effect while taking advantage of the length provided by the shaping formula.
Up to 24 hours of wear without running or crumbling
A pretty fringe of eyelashes when you wake up is good. She still has to survive the day. IT’S A STRETCH claims to hold up to 24 hours against humidity, heat, tears or perspiration, without running or crumbling.
This 24-hour promise is based on a clinical study carried out on 44 people, 24 hours after application, with clinical scoring. Tubing technology holds the small tubes around the eyelashes to accompany makeup from morning to evening.
At 14.99 euros, the product therefore combines several arguments in its 8 ml: volume, length, definition, vegan tubing formula and brush designed to reach the shortest eyelashes. It also exists in mini format.
A tubing mascara that is simply removed with lukewarm water
It is for removing makeup that tubing technology reserves its other particularity. Despite the advertised hold, you don’t need makeup remover to remove mascara.
Simply soak your eyelashes with lukewarm water, using your finger or a cotton pad, to dissolve the tubes, then massage them gently. No need to increase friction to remove the material.
This method is presented as particularly suitable for sensitive eyes. IT’S A STRETCH therefore plays on an interesting contrast: resisting humidity, tears, heat or perspiration during the day, while retreating with lukewarm water when you decide that the day is over.
1. What is mascara tubing?
A tubing mascara uses a formula that wraps each lash in a small, sheathing tube. For IT’S A STRETCH, this technology aims to stretch lashes from root to tip while providing volume, length and definition.
2. How much does IT’S A STRETCH mascara cost?
IT’S A STRETCH is sold at the price of 14.99 euros for an 8 ml format. The mascara is also available in mini format.
3. How long does IT’S A STRETCH mascara last?
The mascara claims to last up to 24 hours, without running or crumbling, even in the face of humidity, heat, tears and perspiration. This duration is based on a clinical study carried out on 44 people, 24 hours after application.
4. How to remove IT’S A STRETCH tubing mascara?
No makeup remover is needed according to the information provided. Simply soak the eyelashes with lukewarm water, using your finger or a cotton pad, then massage them gently to dissolve the tubes formed around the eyelashes.
5. Is IT’S A STRETCH mascara vegan?
Yes, its formula is presented as vegan, that is to say formulated without ingredients of animal origin.
