Just a laundry plug poured on the skin to trigger a wave of views on Tiktok. For several weeks, dozens of users have shared their new beauty tip to feel “clean». The idea? Replace its usual fragrance with liquid or softening laundry, to capture this recognizable fragrance of the freshly washed linen. An unusual technique, which has become viral, but far from being unanimous, especially among dermatologists.
Why do some are perfumed with laundry?
Laundry, with its floral notes, musk or sweet,Instantly evokes cleanliness, comfort and freshness. For many, it stands out as a perfume of everyday life. On Tiktok, the videos of this trend combine millions of views, in which Internet users mix a little liquid detergent with water to then flavor. An idea deemed “satisfactory” by certain Internet users, intrigued by the olfactory rendering. But the buzz effect goes beyond the simple gesture.
Behind this mode also hides an economic logic . A laundry bottle costs much less than a brand perfume. Result: some young people see it as a cheap substitute, with an odor that holds for a long time on clothes, and now on the skin.
Very worried experts in the face of this Tiktok trend
But this practice is not without risks. Laundry is absolutely not made to be applied to the skin, alert many dermatologists. These products contain surfactant agents, enzymes, synthetic perfumes, even irritating preservatives. In direct contact with the epidermis, this can cause redness, itching or allergic reactions.
Worse, fine areas such as neck or neckline are particularly sensitive. As a reminder, some components can be toxic In case of repeated skin penetration.
Are there without danger?
For those who love this smell of clean cloth,Solutions exist. Many brands have developed toilet water inspired by detergents, specially formulated for skin use. These products reproduce the same olfactory effect without exposing the skin to aggressive substances.
Here are some safe alternatives:
- Byredo’s “white” watermark
- Guerlain’s “Cotton Water” eau “
- Zara’s “Amalfi Sunray”
A symptomatic phenomenon of an era
This trend also reflects a time when beauty codes explode, when viral power takes precedence over common sense, and where household products become aesthetic accessories. The boundaries between care, hygiene and olfactory pleasure are erased. It remains to remember that good smell does not justify all risks, especially when alternatives exist.
