It is organic, effective 24 hours and costs less than 2 euros. But above all: he managed to convince one of the most demanding journals in France. In May 2025, the 60 million consumers’ association published a new Salve of tests on the deodorants in ball, relying on the now essential Cosmeto’Score. And against all odds, a product from a range of supermarkets has come first, eclipping well -installed brands in the sector.
A highly anticipated study in a sector still under surveillance
For several years, deodorants have been at the heart of a double debate: their real efficiency in the face of perspirationand their potential health impact. Aluminum, allergens, endocrine disruptors – so many terms that have become familiar as studies accumulate.
For this May 2025 edition, 60 million consumers sift through several bille deodorants available in supermarketsbased on:
Their exact composition (thanks to the Inci database and data from the Cosmetoscore lab)
Their effectiveness announced
Their respect for sensitive skin
Their environmental impacts
In this test, historical brands have been put in competition with organic references or distributors. And this time, these are the certified organic deodorants who are pulling out of the game, both by the composition and by the use results.
The product arrived at the top obtained the maximum note At Cosmeto’Score, a rarity in this type of test where the average often revolves around C or D.
The n ° 1 deodorant in the ranking? It comes from Carrefour
Against all odds, the best branch deodorant tested by 60 million consumers in May 2025 is the “24 -hour – organic“ bio ”ball deodorant. This product at a low price – Sold around $ 1.65 – surprised the testers by its exemplary formula And its effectiveness throughout the day.
Its formula, Cosmébio certified, highlights:
Organic aloe vera juicesoothing and moisturizing
No aluminum salt, no alcohol or controversial ingredient
A light perfume, non -allergenic
This deodorant checks all the boxes of the moment: organic, respectful of the skin, affordable, without superfluous. But above all, he succeeds in combining a formulation specific to an effectiveness actually feltaccording to consumer returns integrated into the study.
Another strong point: its availability. Unlike many well -rated references but difficult to find, this deodorant is accessible in Carrefour Supermarkets everywhere In France. A practical dimension that has undoubtedly weighed in its final evaluation.
A strong signal sent to traditional brands
This classification sends a clear message to the cosmetic industry: the requirement of consumers has changed camps. What seduces today is no longer extravagant promises or luxurious packaging, but transparencysobriety and reliability.
The success of the Soft Bio de Carrefour’s soft deodorant also shows that it is now possible, even for a distributor brand, to climb to the top thanks to a reasoned innovation policy. A simple product, well formulated, respectful of current expectations – and validated by an independent authority.
For historical brands of the sector, often criticized for their formulas containing controversial components, this study represents a reminder of order. And for consumers, a new clear and reassuring indicator in the jungle of everyday cosmetics.
