A rumor has been swelling for months. A cult brand, Adored insiders and celebrities, is preparing to finally cross our borders. Difficult to believe in it as this arrival seemed expected, almost fantasized. And yet, the news fell: it officially disembarks in France. Soon. Very soon.
A brand born on the Internet… and has become cult
It’s official: Glossierthe brand founded by Emily Weiss from her blog that has become cult “Into the Gloss”, will finally be available in France From June 17, 2025 in a selection of stores Sephora and on Sephora.fr. An arrival preceded by an exclusive preview from June 13 on the Sephora application. Suffice to say that fans only have a few days to wait.
Glossier is much more than a brand: it is a state of mind. Since her beginnings, she has embodied a free, joyful beauty without injunctions. His motto? “You look good. A simple but powerful affirmation, which places the individual and his personal relationship to beauty at the heart of discourse. It is this inclusive, positive and resolutely modern philosophy that has conquered millions of beauty addicts around the world.
Glossier: bestsellers who have become iconic
Behind the phenomenon, products that have become cult: Boy Browthe eyebrow ointment that tames without freezing; Cloud Painta cream blush with aerial texture and the immediate good -looking effect; or Futuredewthe hybrid oil serum which offers a “GLOW” brightness without fatty effect. And of course, Glossier youa perfume designed to reveal the unique smell of each skin, which has become a must of the most sharp vanities.
All these products will now be accessible without going through international shipping costs or long expectations. And this, in a Sephora space entirely thought out to reflect the visual universe so singular of glossier: signature pink shade, wavy displays like New York shops, and sleek but ultra-instagrammable staging.
Glossier at Sephora France: a symbolic partnership
This French launch is part of a well-orchestrated global expansion strategy: after the United States, the United Kingdom, the Middle East and Mexico, France represents a key step for glossier. says Kyle Leahy, CEO of the brand. And with Sephora as a partner, the brand ensures powerful visibility and anchoring in the European beauty landscape.
On the side of Sephora, the arrival of Glossier is fully part of his desire to offer inclusive, creative and free beauty. says Juliette Caloin, vice-president of Mercihant Europe.
Photo credit: glossier
