We swore to ourselves to be reasonable before Christmas, to slow down on pleasure purchases. Then the first Black Friday promotion alerts arrived, the wishlists were rekindled and an obsession emerged in all the star looks of the moment: an ultra sober tote bag, worn from morning to evening, which appears in almost all street style photos.
The DeMellier bag, celebrities’ new quiet luxury obsession
Behind this tote bag which circulates from red carpets to New York cafes hides the London brand DeMellier, which in just a few seasons has become one of the names that matter to fans of quiet luxury. Its bias is clear: bags designed in London, handmade in Europe in small series, in Italian leather, with clean lines rather than an omnipresent logo. Something to speak to both actresses and women looking for a chic everyday bag.
The images pile up: Katie Holmes, Emily Ratajkowski, Reese Witherspoon, Renée Zellweger and Kristen Bell have all been seen with a DeMellier bag on their arm, just like Kate Middleton and Meghan Markle. The signature of the house lies in this very mastered mix of classic shape, ultra discreet metallic details and timeless colors, from deep black to warm camel to chocolate brown. A perfect playground for an it bag that does not saturate the silhouettes, but accompanies them for a long time.
Why the DeMellier New York bag ticks all the boxes of the future it bag
Hero of this wave, the Hudson model (available in different sizes) concentrates everything we expect from an everyday bag today. Its tote format is structured enough to remain elegant, generous enough to accommodate a tablet, a notebook, a wallet and all the essentials of the day. The handles can be worn in the hand or in the crook of the arm, the optional shoulder strap frees the hands, and the top remains clean, without a large visible closure, simply highlighted by a thin gold metallic piece.
What also appeals to celebrities is the way this bag goes from a business meeting to a dinner, without ever feeling like “too much”. In grained black, it becomes the equivalent of a well-cut blazer: a base that we wear season after season. In mocha suede or lighter brown, it warms up a gray coat or beige trench coat. And as it comes in several sizes, everyone can find the version that suits their way of experiencing the city.
Black Friday: the perfect time to shop the DeMellier bag at a low price
The DeMellier house rarely does big promotions, which makes Black Friday particularly interesting this year. On the official website, a 20% discount with a dedicated promo code like BF20. Thus, Kate Middleton’s new favorite bag, The Small Hudson DeMellier, is priced at $384, instead of $480.
Good news for French readers: DeMellier delivers directly to France via its e-shop, and the brand is also present in several department stores and e-retailers. Between the quality of the leathers, the European manufacturing, a charitable program like A Bag, A Life which supports health actions for children and this limited reduction window, the DeMellier Hudson bag looks like one of those smart purchases that really pays for itself, worn day after day well after Black Friday has passed.
