On April 28, 2026, the Biarritz Casino was transformed into an Art Deco decor, mirrors everywhere and a view of the Atlantic, while the Grande Plage went from sun to rain. The air promised a cruise, without saying more.
For his first Cruise 2026-2027 fashion show at Chanel, Matthieu Blazy chose Biarritz, where Gabrielle Chanel already opened a fashion house in 1915. Between a cozy lounge and the nearby ocean, he was preparing to awaken an army of aristocratic sirens.
Chanel 2026-2027 Cruise Fashion Show in Biarritz: a return to basics
At the origin of this story, there is Biarritz, a seaside resort popular since the 19th century by Empress Eugénie, the European elite and a local bourgeoisie eager for modernity. On this coast, aristocrats, writers, creators and surfers still share the same light today.
In 1915, Gabrielle Chanel opened a fashion house at Villa Larralde, a few meters from the Casino and the Grande Plage, inventing a chic and functional outdoor wardrobe. For the Cruise, the hall was transformed into a cozy apartment above the sand and facing the ocean.
Aristocratic sirens imagined by Matthieu Blazy for Chanel
As the first silhouettes parade, the voice of Hugues Aufray says: The Chanel woman leaves the salons to reign over the beach, the ocean and the wind, the figure of a self-confident siren imagined by Matthieu Blazy.
The show opens with the little black dress from 1926, nicknamed by for its simplicity. Long, with a plunging collar, Matthieu Blazy makes it his revenge dress before lining up scarf dresses, parasol skirts, soft suits and newspaper print dictated by Gabrielle Chanel’s phrase
A Biarritz populated by muses and new Chanel aristocracies
Around the podium, the Chanel galaxy mixes actresses and designers: Marion Cotillard greets Bixente Lizarazu, Sofia Coppola chats with Tilda Swinton, Nicole Kidman observes the silhouettes. She tells A$AP Rocky for Vogue France
Further on, Biarritz skaters Lucas Puig and Vincent Milou, in Chanel, sum up the evening. Lucas Puig blows, then Vincent Milou adds Tennis champion Amélie Mauresmo concludes, before calling back
When did the Chanel show take place in Biarritz?
April 28, 2026, at the Art Deco Municipal Casino.
What was the theme of the 2026-2027 Cruise collection?
Matthieu Blazy imagined it around aristocratic and marine sirens.
What pieces stood out at the Chanel show in Biarritz?
The century-old little black dress, the scarf dresses and the almost soleless sandals.
