The wrinkles installed often mark a stage where the skin demands more than just hydration. Loss of density, dryness, tired features: the face changes, and so do its needs. To answer this, certain formulas rely on intense and skin strengthening, rather than just the promise of smoothing wrinkles.
Faced with these developments, Nivea is banking on a global approach: deeply nourish the skin, strengthen its elasticity and restore comfort and vitality. A philosophy formulated to support the skin day after day and target already established wrinkles.
A targeted response to established wrinkles
Over time, certain areas of the face become more marked: established wrinkles, loss of density, visible sagging. To respond to these skin developments, Nivea has designed Vital day care as a targeted solution, capable of supporting the skin where it slows down.
The objective is clear: strengthen elasticity, stimulate cell renewal and maintain an optimal level of nutrition, day after day. The formula acts in a localized manner, without weighing it down, to support the skin in its most visible needs.
