A small red circle could well turn up your habits. At first glance, it looks like the one you have known since childhood but this time black. But behind his shell, he hides a new face, more muscular, more modern and above all, much more suitable for your daily life.
An innovation cut for your pace
It was an icon of the fridge that decided to put itself on the page, Babybel. The cheese with a famous round packaging returns in a version enriched with protein, thought for you: active, pressed, and not ready to compromise between nutrition and pleasure.
This new protein format offers you 5.7 g of protein per portion of 22 g. Clear? 18 % more protein, and 33 % less fat than the classic version. All this without changing this taste that we all know, nor cheat on the list of ingredients: 98 %local milk, lactic ferments, salt. Nothing more. And nothing less.
It is made in Mayenne, in Évron, with milk collected within 100 km. Zero additive, zero preservative. Just a product that speaks true.
Assumed gluttony, controlled nutrition
Babybel does not do things by halves. Thought to follow you everywhere, it is wrapped in a black wax like sports packaging, with a stylized flash that announces the color. A detail? No. A way of saying that it is aimed at those who run between two meetings, or who want a post-school snack without emptying their shaker.
In terms of numbers, this is what it gives:
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5.7 g of protein per portion (≈ 26 g per 100 g)
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48 kcal per portion (240 kcal/100 g)
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15.5 g of fat / 100 g, including 10.5 g of saturated
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152 mg of calcium per portion (19 % of daily contributions)
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Zero artificial aroma, lactose -free, vegetarian certified
Do you want a product that holds well, that brings you what it takes without going? This is clearly the idea. The protein cheese market explodes (+40 % volume over the cost in 2024), and it checks all the boxes.
A format designed to move, not to feel guilty
This protein cheese does not want to be stuck in a fridge drawer. It was designed to move with you. It is available in a net of 5 portions, easily sliding in a bag. And to make an impression, the brand has teamed up with the French Handball Federation. Result: muscular visual, ray promotions, and TV campaign in September 2025.
Do you want a little recap of its strengths?
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+18 % protein, or 5.7 g per portion
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-33 % fat vs the original version
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Local milk, zero additives, French manufacturing
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Nomad net 5 x 22 g, black sports design
Available in supermarkets (U Express, Super U, Hyper U), it is already waiting for you at the price of $ 2.39 per net.
And if you thought that a protein cheese could not be good, practical and without headache … Well, this one may make you change your mind. Even better: you could even come back without moderation.
FAQ: All about protein cheese
1. What is a cheese called “protein”?
Protein cheese contains more protein and often less fat than conventional cheese. It is designed to meet the needs of active people, without additives or artificial ingredients.
2. What cheeses are naturally rich in protein?
Among the richest: Parmesan (up to 41 g/100 g), Gruyère, refined cheddar or fresh cheeses such as cheese cottage or ricotta.
3. Is it really good for health?
Yes, if he is well chosen. Protein cheese provides quality proteins, calcium, and few additives. You just have to monitor the amount of salt or fat saturated according to the marks.
4. Is it useful for muscle construction?
Quite. Thanks to its richness in essential amino acids, it supports recovery and muscle taking, especially consumed after an effort.
5. Does he lose his qualities if he is melted?
No. The cast iron changes the texture, but not the nutritional value. Proteins remain intact, even in a hot or gratin version.
Photo credit: @maryy.hs
