You too thought they had already done so. That the luxury giant had necessarily released a makeup line. Well no. Until today, not the shadow of a mascara at Louis Vuitton. Neither blush nor lipstick. Nothing. And now everything changes. Or almost.
A collection thought like works of art
No question of landing in the shelves with a common gloss. At Louis Vuitton, each piece was designed as a jewel. The lipsticks arise in golden, monogrammed writings, engraved like talismans. A style recognizable at the first glance, which plays on homemade codes while diverting them.
The line includes for the moment around twenty shades of lipsticks, all in matte, satin or glossy textures. Each tube is rechargeable, in a concern that is both ecological and … stylistic. Because yes, showing your lipstick Louis Vuitton becomes a statutory gesture.
Here, no accumulation or profusion of products. The house targeted the essentials: lipstick as an object of expression, between fashion accessory and personal totem. A vision of beauty which is part of the continuity of the brand’s perfumes: iconic, rare, desirable.
Pharrell, luxury and desirability: the LVMH recipe
The project does not come out of nowhere. Louis Vuitton had already embarked on the perfumery successfully, so it was logical that makeup follows. But not at any cost. Here, everything is calibrated to maintain exclusivity: ultra-selective distribution, limited volumes, launch orchestrated to the millimeter.
Pharrell Williams, as men’s artistic director, did not control this project, but his visual imprint, his taste for detail and his lifestyle aura fed the mind of this line. Present in Shanghai during the disclosure, he perfectly embodies this crossing between fashion, art and desire.
With this makeup line, the house is not only for beauty addicts. She also targets lovers of design, beautiful objects, gestures-nursing. A Louis Vuitton lipstick is not to make up quickly in the metro. It is a silent manifesto.
When and how to buy it?
The collection will be available in the fall of 2025 in a very limited selection of Louis Vuitton stores and on the brand’s official website. And unsurprisingly, it will be necessary to be patient: the quantities will be limited, the online inscriptions already open, and the rarity carefully organized.
If you plan to offer one, prepare to pay between 160 and 220 euros depending on the finish. A price in line with other objects from the house, closer to the jewelry than the simple cosmetics. It is a luxury displayed, assumed, and thought to last.
This launch marks a turning point: after having won fashion and perfumery, Louis Vuitton attacks a market where emotion often prevails over reason. And that’s exactly what the house seems to want to cultivate.
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Mini FAQ: Louis Vuitton, Express version
Who founded Louis Vuitton and when?
Louis Vuitton was founded in 1854 in Paris by Louis Vuitton himself, craftsman Malletier. The brand was first distinguished by its revolutionary flat trunks.
2. What does Louis Vuitton offer today?
The house offers iconic bags, ready-to-wear, shoes, perfumes, watches, jewelry and now … makeup. Each product is part of a timeless vision of luxury.
3. How does Louis Vuitton fight against counterfeiting?
The brand strictly controls its distribution, sells exclusively via its own stores and its official site, and has a cell dedicated to the control anti-counterfeit.
4. Where are Louis Vuitton products made?
The main workshops are based in France, but the house also has production sites in Italy, Spain and the United States, depending on the product ranges.
5. What is Louis Vuitton’s current positioning in luxury?
Louis Vuitton is today one of the most powerful brands in the sector, both a symbol of inheritance, innovation and desirability on a global scale.
Photo credit: @kamiecrawford
