The scene has something to please fans of French beauty. On Instagram, Violette Serrat, founder of the Violette_FR brand, shared several photos of herself in front of a Sephora store in the United Kingdom, then in front of the corner entirely dedicated to her brand. An important step for this beauty house which has gradually made a place for itself among makeup enthusiasts, in particular thanks to its very Parisian-inspired products.
And this arrival is not anecdotal: since November 3, 2026, Violette_FR has been officially distributed in ten British Sephora stores, as well as on the Sephora.co.uk website. A new stage in the international development of the brand, which had already established a partnership with the brand in North America. But could this establishment across the Channel also announce an arrival at Sephora France? In any case, it is a perspective that deserves attention.
Violette_FR: the French brand offers ten corners at Sephora in the United Kingdom
The news was made official on November 3, 2026: Violette_FR is now available in ten Sephora stores in the United Kingdom. London, Cardiff, Oxford, Bristol, Edinburgh, Glasgow and Manchester are among the cities concerned. British customers can also find the entire selection on the brand’s online store.
To accompany this launch, several emblematic products from the house are highlighted. We find in particular the Bisou Balm, its matte lipstick with a blurred finish, the Boum-Boum Milk, a mist treatment for the skin, as well as the Yeux Paint, liquid eyeshadows. The corner also takes up a concept already deployed in North America: a miniature version of the Cabinet of Curiosities imagined by Violette Serrat. A presentation that echoes his artistic universe and his studies at the École du Louvre.
After the United States and the United Kingdom, Sephora France soon on the program?
This British development is part of an international strategy already well underway. In February 2025, Violette_FR made its debut at Sephora in the United States, before joining Canadian stores the following month. In total, the brand had integrated more than 190 points of sale in North America. An establishment which would have exceeded the expectations of the house, according to the information communicated during its commercial development.
And France in all this? This is precisely where this news becomes particularly interesting. Because if Violette_FR was born from the world of a French makeup artist, the brand is not yet distributed in Sephora stores in France. However, when opening her beauty space at Liberty, in London, in October 2025, Violette Serrat specifically cited North America, France and the United Kingdom among the markets she wanted to develop.
The founder therefore seems to have the French market in her sights. The arrival at Sephora UK constitutes a new encouraging step, even if it does not, in itself, predict a future establishment in French stores. To date, no date or official announcement confirms a partnership with Sephora France. But given the expansion of the brand and its stated ambitions, we will definitely keep an eye on the future!
Violette_FR: 5 questions you ask yourself about the brand
1. Who is the founder of Violette_FR?
Violette Serrat is a French makeup artist recognized in the beauty industry. She notably worked with major fashion houses and publications before launching her own brand in 2021.
2. How long has Violette_FR existed?
The brand was launched in 2021. It has since developed a universe combining makeup, skincare and perfumes, with an approach inspired by French beauty.
3. What are Violette_FR’s iconic products?
Among its best-known references are Bisou Balm, Boum-Boum Milk and Yeux Paint.
4. Where to buy Violette_FR in the UK?
Since November 3, 2026, the brand has been available in ten British Sephora stores and on the Sephora.co.uk website. She also has a beauty space at Liberty in London.
5. Will Violette_FR soon be sold at Sephora France?
For the moment, no launch at Sephora France has been officially announced. France, however, is one of the markets that Violette Serrat wishes to develop. An arrival in France therefore remains a possibility, but there is nothing to confirm it yet.
